Facebook has topped Google’s Orkut to become the top social network in Brazil, the world’s fifth largest country and Internet market, comScore will announce later today. That’s a huge win for Facebook, because Brazil for years has been a stronghold of Google’s Orkut social network.

The switch reflects Facebook’s rapid growth in much of the developing world, particularly in South America and Asia, countries that are now providing the lion’s share of Facebook’s growth, with membership approaching the saturation point in countries like the U.S. and Britain.

Here’s my story on that topic:  http://www.mercurynews.com/business/ci_19723521

comScores said that in December 2011, Facebook.com attracted 36.1 million visitors, a 192 percent jump in traffic over the previous  twelve months, meaning it passed Orkut, even though  – to surpass Orkut as the leading social networking destination in the market.

In an early view of the release later today, comScore said:

“Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011,” said Alex Banks, comScore managing director for Brazil. “Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.”

- Mike Swift

Mike Swift (7 Posts)