Twitter clearly views Google’s new social search features, which highlights postings by the searcher’s Google+ friend connections, as a direct threat to its bread and butter – - serving as the default place on the Web where people go to learn about breaking news, whether it comes from an individual or a news organization.
Tuesday, within hours after Google announced its new “Search – Plus your World” service, Twitter complained in a written statement released to the media that:
Often, they want to know more about world events and breaking news. Twitter has emerged as a vital source of this real-time information, with more than 100 million users sending 250 million Tweets every day on virtually every topic. As we’ve seen time and time again, news breaks first on Twitter; as a result, Twitter accounts and Tweets are often the most relevant results.We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users.
Macgillivary’s Tweet linked to an example of a Google search. He is saying, essentially, is that a person searching Google for “@wwe”, the Twitter account of the professional wrestling organization, will instead now be steered to Google+ content. The Twitter account result was there, but it was well down the page.
It will be interesting to see watch whether Twitter takes things to the next level and files a formal complaint with the FTC. Twitter spokesman Matt Graves declined to comment Wednesday afternoon.