SiliconBeat

Last January, the Merc’s Dana Hull wrote a tough but fair story about Solyndra, the solar manufacturer in Fremont that had fallen on rough times.

The company was in full denial. Just a few weeks earlier, when I was speaking at a media forum, I made reference to Solyndra’s problems. A PR rep came up to be after the event and insisted things were going well and the company had big plans.

And then, after Hull’s story ran, we received the following email from the Solyndra CEO:

“Fremont’s Solyndra is on the right track

Dana Hull’s article (Page 1E, Jan. 30) does not tell the full story of Solyndra’s potential.

The piece focused on old news, missing the facts that we cut costs in half in the past year, had record consumption in the fourth quarter, will ship our 100th megawatt within the month, and expect to be cash-flow positive this year. That sounds like a good news story to us.

Our company has had growing pains, like many Silicon Valley startups transitioning to full production. But we have moved forward, and are proud to manufacture here in Fremont. We invite the Mercury News, and anyone else interested in our future, rather than our past, to meet the Solyndra team and get the real Solyndra story.

Brian Harrison

President and CEO Solyndra, Inc.

Of course, on Wednesday, we finally got the real story: the company is shutting the doors. There’s no shame in failing. This is Silicon Valley, after all. But it’s hard to respect corporate leaders who expended so much energy spinning their problems, rather than facing up to them.

Following my Sunday column, “Who will be Silicon Valley’s next Steve Jobs?” the most common response I got was: Why wasn’t Twitter co-founder Jack Dorsey on the list? That was echoed in comments, tweets and emails.

In fact, I did strongly consider Dorsey. But ultimately, I dropped him.

There are certainly many intriguing parallels between the Twitter co-founder and Jobs. Like Jobs, Dorsey created a remarkable technology company that has had huge impact. And while there are several people considered co-founders of Twitter, Dorsey is usually credited with the concept, and the development. And, of course, he was the first CEO of Twitter before being pushed aside a couple of years ago — just like Jobs!

Rather than sulk and withdraw, Dorsey started another company, Square, a mobile payment service that has shown strong growth, attracting a recent venture round of $100 million that values the company at $1.6 billion.

And then, Dorsey made a triumphant return to Twitter earlier this year to lead product development, while remaining CEO of Square. Again, shades of Jobs, with his creation of NeXT, his role at Pixar, and then returning to Apple at first as an advisor.

And certainly, many others have made the Dorsey-Jobs connection. For instance, BetaBeat recently wrote:

“What we were startled by was the growing feeling feeling that there’s something about Mr. Dorsey that just sounds so familiar. A heavy emphasis on clean design. A charismatic presence at public announcements… wait a minute: @jack is kinda like a young Steve Jobs. Apple has even started selling Square in their retail stores.”

So, why didn’t I put him on the list? Part of it was the conceit of the list. I needed to keep it narrowly defined to be able to make comparisons, and so I decided to stick to people who were all CEOs. Yes, Dorsey is the CEO of Square, but that’s not why he’s such a big figure at the moment. Square is still tiny in impact compared to Twitter. It’s his role at Twitter, both as co-founder and now lead product designer that makes him a figure of note.

And in that regard, Twitter is still a mixed bag for me. The company still has scant revenue, and is still struggling to get its arms around a complex set of design and feature issues. The most interesting things about Twitter are often built by third parties, and the company needs to redefine its relationship with its ecsystem.

If Dorsey sorts all of that out, and he helps create a core, unified Twitter experience, then he’s certainly on the path to demonstrating a Jobs-like prowess. And if he can actually help the company figure out a business model, and even return to the CEO chair, then I think he’s someone to be considered for legendary status.

Everyone on that list has a lot to prove to be considered heir to Jobs’ legacy. But right now, compared to other folks on the list, Dorsey has even further to go.