Admania! Apple tag-teams with AT&T against Verizon

Perhaps sensing that AT&T was still a little rubber-kneed after getting slammed around by Verizon’s “There’s a Map For That” ad campaign (see “AT&T tries alternate route in map flap with Verizon“), Apple jumped into the ring Monday night with a pair of new commercials highlighting a technical advantage that the iPhone carrier has over its rival — the ability to handle data and voice simultaneously. The Apple ads illustrate a set of business and social situations in which it’s handy to check e-mail, send a map, change a reservation, etc., all while remaining on the call. They end asking “Can your phone and your network do that?” and showing both the Apple and AT&T logos. Meanwhile, in its own counterattack against Verizon, AT&T has rolled out a few more episodes of Luke Wilson explaining things like the data-voice ability and coverage areas.

Elsewhere in the wide world of Apple:

* At least by the select usage figures that AdMob is able to see, iPhone users now account for about half the world’s mobile data traffic.

* There’s a new and nasty worm out there infecting iPhones that have been modified to allow the installation of unapproved apps, and Apple has little sympathy for the victims. “The worm affects only a very specific set of iPhone users who have jailbroken their iPhones and hacked it with unauthorized software,” Apple spokesperson Natalie Harrison, told The Loop. “As we’ve said before, the vast majority of customers do not jailbreak their iPhones, and for good reason. These hacks not only violate the warranty, they will also cause the iPhone to become unstable and not work reliably.”

* According to reports across the Web, Apple’s Black Friday online specials will include an 8 percent discount on low-end iMac and MacBook Pro systems, 10 percent off the iPod Touch and a bunch of other deals. But you can already find some tasty bargains among resellers.


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  • TonyP

    Are you guys blind?! I saw the new AT&T wireless commercials too. Something caught my eye and I used my DVR to go back to each instance where they were showing how you can be on a call and also use other online services. The disturbing reality is that every time, the call had to be placed on hold before the other service could be accessed! If you look at the top of the phone screen, you’ll see that it indicates the voice call is on hold while other information is being accessed. Take another look folks.

    This time AT&T has done the damage to their own image. I was going to consider an iPhone when my Verizon contract expires next month but thanks to AT&T showing me what they’re (not) made of, I’m now looking forward to “going Droid” and using a communication tool that does indeed allow multitasking! I was still on the fence until I saw the new AT&T ad. Thanks AT&T! You just saved me a lot of time, money, and frustration! I’m staying with Verizon!

  • Brian

    Ummmm what are you talking about Tony… The green slim line when you go to the home screen does not mean hold it means your still connected on the phone with someone… Get your info right

  • Marcy

    I just watched these commercials, and I saw where it says “Touch to return to call” or something like that. Just an FYI, I have the new iPhone 3GS, and that does not mean the call is on hold, in fact, the call is NOT on hold. It just means if you touch there, it will return to the call screen. Hope that helps clear things up for you.

  • ryan a

    Just so you all know the new wifi enabled verizon devices do support voice and simultaneous data usage. Looks like there are other phones and networks that support that!

  • Billy Baseball

    Tony, Trust me, you have no idea what in the world you are talking about. I have an iPhone and you NEVER need to put a call on hold to access the Internet or email. Simultaneous voice and data means just that. It couldn’t be any easier pal. Verizon’s 3G does NOT offer this technology at all. I went into my local Verizon store last Sunday to play w/ the Droid for about 15-20 minutes. Folks, it doesn’t even come close to an iPhone. iPhone kicks Droid’s ass so bad!

  • Chris Furcal

    Hey Tony! Yer the one whoz blind man! You must be smokin some funny stuff. I don’t need to place a call on hold to get on the Internet or my email with my iphone. You are showing yourself to be ignorant and a complete fool with your statement. I would much rather have a network that can do both a voice call and emailing and the Internet all at the same time. I use it and love it. iphones completely rule dude