Rockin’ robin, tweet, tweet

Tidbits about Twitter, and as a bonus to loyal GMSV readers, each is more than 140 characters long:

*It seems that Twitter’s application to trademark the word “tweet” has been rejected. Part of the reason is other companies with “tweet” in their names submitted applications with the U.S. Patent and Trademark Office before Twitter did. Whew, now we can go back to singing the Jackson 5. And speaking of efforts at total word domination, this reminds us of the time Apple tried to trademark the letter “i.” We kid. But once upon a time it did take exception to the use of “pod.”

*Tech gives voice to the people: A Reuters story details how tweets by unhappy customers have become a new concern for airlines. The article talks about the airlines’ seemingly good attitude toward the “constructive” tweets. Like other businesses, they say they respond to individual concerns when appropriate. If the problems get dealt with, chalk one up for the pro argument for Twitter, which is constantly belittled and criticized for being a waste of time. (Although probably not as much since the Iran protests showed the world the power of Twiter.) The article also mentions a musician who made “United Breaks Guitars,” a YouTube video about how United Airlines initially failed to adequately address his complaint that his guitar broke during a flight. The video has been viewed more than 5 million times. Needless to say, United has responded.

*”Twitter can’t be stopped”: That’s a quote from the senior marketing director of The Weinstein Co., the movie studio. Hollywood is starting to take seriously the impact of Twitter on the box office. Interesting to ponder whether tweets, which because of the 140-character limit usually can’t be too substantive, can be that influential. Some people don’t even listen to professional reviewers, who usually can write reams about a single movie. Perhaps some value the opinions of their fellow tweeters more.

 
 

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  • dermbuilder

    About movie critics, I find that I usually don’t like the movies that they rave about, and I often like the movies that they hate. Different tastes and all that. The overly dramatic movies that critics like seem to tend to be boring! So I go more by the trailers I see on TV, and most of the time they don’t steer me wrong.

  • sd

    I go by TV trailers/ads, too. My theory is that if they can’t find 30 seconds of anything I want to see, I can skip the entire movie.

  • Curmudgeon2000

    Late breaking comment…

    The purpose of critics is not that you share their tastes and
    always agree with them (although more power to you if you find
    one). The idea is that you follow a thoughtful, articulate
    critic whose tastes you know relative to your own. Then you
    can get a good idea from their review if you will enjoy
    something or not, regardless of whether the critic did.

    That being said, what studio executives are interested in here
    is the mostly younger demographic that might see a movie
    multiple times if it tickles their fancy. These people are
    generally not reading or watching critics in either old or new
    media. They ARE interested in what others in their social
    circle think about a movie. Between social networking and
    mobile devices, word is getting out faster among this crowd,
    so the make or break window on opening weekend is even
    smaller.

 
 
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