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Will Apple produce a netbook?

No, Apple is not thinking about diving into the low-end of the PC pool.
During Tuesday’s quarterly financial conference call with analysts, Apple Chief Operating Officer Tim Cook once again batted away questions about Apple dipping into the booming netbook sector.
“Our goal is not to build the most computers; it’s to build the best,” he said. “Whatever price point we can build the best at, we will play there. At this point, we don’t see a way to build a great product for $399, $499.”
Cook speculated that the success of netbooks – just about every major PC maker is cranking them out now – is tied to the recession. Ultimately, he added, consumers are going to be “disenchanted after buying these.”
To underscore his point, Cook said, “We will not put the Apple brand on a product that does not stand for innovation and does not have the legendary ease of use we are known for.”
As for whether Apple is working on a long-rumored tablet PC, the Apple executive demurred: The Cupertino company never reveals its future product secrets

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1 Response to “Will Apple produce a netbook?”

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