SiliconBeat

Yahoo announced Monday it would start selling self-service display advertising to small businesses.
The ads, which require a minimum payment of $30 per day, will let advertisers target specific segments of Yahoo’s giant global audience. For example, a clothing store could show ads to women in San Jose between the ages of 18 and 24 years old when they visit Yahoo.
Brian Nelson, a Yahoo spokesman, said advertisers could choose among 800 ad templates provided by AdReady, an advertising-technology company based in Seattle.
Google began self-service display ads that run on its AdSense partner network last October.
Diana Adair, a Google spokeswoman, said the display ads are proving more effective than more typical text-based ads. For example, she said, the Wilshire Grand hotel in downtown Los Angles has seen online reservations increase by 12% since beginning its ad campaign.
Last month, Google announced that its ad-builder template would be available in 40 languages and 100 countries.
Yahoo’s product, called My Display Ads, is currently only available in the United States.