Apple, more than young at heart, lures youthful buyers, study says

At 33, Apple is getting younger.

Or at least its consumers are, according to Piper Jaffray analyst Gene Munster. PJ’s 17th bi-annual teen survey – a national study of the buying desires of 600 young people – found Apple has got their attention.

The highlights:

Sixteen percent of students surveyed expect to buy an iPhone in the next six months.

Apple’s iPod market share nudged up to 86 percent,  from 84 percent six months ago.

Of the 40 percent of teens who legally purchase music online, just about all of them said they use iTunes, up from 81 percent one year ago.

“Apple’s dominance in the (consumer electronics) and online music markets is going seemingly unchecked,” Munster writes.


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