Apple gives green light to most iPhone app developers

IPhone Apps developers, behave!
Some developers have cried foul over the Apple iPhone applications approval process. They say the Cupertino company can be too slow and picky about which applications it allows to be posted on its online App Store.
Apple executives beg to differ.
Ninety-six percent of the apps submitted are approved, Apple marketing vice president Greg Joswiak said during Tuesday’s unveiling of the latest iPhone software developer’s kit. And 98 percent of them get the OK in seven days or less.
When there is a hang-up, it’s usually because of technical reasons, said Philip Schiller, Apple’s senior vice president of worldwide product marketing. But, he added, Apple does screen out apps it considers inappropriate — including those that are pornographic or would “violate the customers’ privacy.”
“We want our developers to have a lot of apps (online) and be successful in the store,” Schiller said during a question-and-answer session at Apple HQ.  “We also want a store that users feel great about and comfortable about what’s available.”

 

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