SiliconBeat

New York Times business columnist Gretchen Morgenson will be speaking Tuesady at Santa Clara University’s Markkula Center for Applied Ethics. Business ethics? What seemed a quaint notion just a few months ago now seems like a hot topic. Her talk, entitled “Fairness, Financial Markets and the Fallout From the Subprime Crisis,” will be held from noon to 1 p.m. in Room 126 at Lucas Hall, and is open to the public.

Ms. Morgenson was a stockbroker for Dean Witter Reynolds in New York from September 1981 to January 1984,  after beginning her career at Vogue magazine as an assistant editor in August 1976. By the time she left the magazine in July 1981, she was a writer and financial columnist.She later worked at Forbes magazine and served as the the press secretary for the Forbes for President campaign from September 1995 to March 1996.(Bet you didn’t know that.)

We read her column each Sunday, and relished her ideas yesterday in a piece headlined Regulators in Rehab.  As the hue and cry for increased regulation and oversight increases, with both presidential candidates joining the chorus, the devil will be in the details of how those things are carried out, and with what sustained vigilance.