Oops! Bloomberg publishes premature Jobs obit

Someone at Bloomberg News probably wishes they could have a do-over of their Wednesday when they mistakenly caused a pre-written and critically incomplete obituary of Steve Jobs to be published on its wire. The story, which was quickly retracted, lacked one important fact — Jobs yet lives. A tipster sent a copy of the story to the tech gossip blog Gawker.

According to a story published by CNET, Bloomberg retracted the story, making only “the vaguest reference to the content of the gaffe.”

“An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today,” the retraction read. “The item was never meant for publication and has been retracted.”


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