SiliconBeat

Attendees at Stanford’s annual “Cool Product Expo‘ will be eligible to win one free “Personal Genome Service” from 23andMe, the Google-backed Web company “that helps you read and understand your DNA.” The service — “valued at $999!” — allows you to send a sample of your saliva using an at-home kit, and then use 23andMe’s “interactive tools to shed new light on your distant ancestors, your close family and most of all, yourself.”

(Just like Chris Rock, Oprah Winfrey, Don Cheadle and all the other folks get to do on the PBS program African American Lives hosted by Harvard’s Henry Louis Gates Jr.)

The Expo, put on by Stanford’s Graduate School of Business, is (breathlessly) billed as a
“showcase of companies and products at the intersection of manufacturing, design, and ‘cool.’ Be among the first to touch radically new products, and meet the industry pioneers who created them.”

And who knows, maybe you can touch the pioneers as well. Or their husbands. (23andMe co-founder Anne Wojcicki is the wife of Sergei Brin.)

It all happens this Wednesday.