Finally, a legal way to make that Norah Jones-Sick Puppies mashup

Just a day after it started selling DRM-free songs through Apple’s iTunes Store (see “That extra charge for restriction-free music? I learned that at iTunes U“), music major EMI took another step toward loosening its grip on content. EMI announced a partnership with Google that will give YouTube users not only access to a wealth of videos and recordings by popular artists, but also the ability to mash together their own creations. According to the press release, “EMI Music has agreed to work with YouTube and Google to develop business models in which the YouTube community will be able to access user generated content featuring EMI-owned and copyrighted audio and video works. EMI Music will use YouTube’s industry-leading content management tools which feature a content identification and reporting system that will help EMI track and monetize its content and compensate its artists. YouTube’s content management tools also give EMI Music the ability to request the removal of EMI’s copyrighted content from YouTube.” Translation: Go ahead and play with your mashups while we figure out how to make some money off this, but don’t do anything too rude because we can find it and kill it. The deal means all four major music companies are now YouTube partners.


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