YouTube, having already sold out, entices top producers to do same

Though Google may not have figured out the best way to cash in on its $1.65 billion YouTube purchase, YouTube has officially started sharing revenue with some of its more popular content creators, including recent best actress Webby winner Jessica Lee Rose, who you may know as “lonelygirl15.”

“A select group of content creators will get promotion on the YouTube platform, and we will help them monetize their content,” said Jamie Byrne, head of product marketing, told NewTeeVee. “We want to ensure that these talented people can start making a living off their efforts… (and) hope this will inspire others to create their own original content.”

User partners select the videos they want to monetize — it’d be reasonable to expect that, well, that’d be all of them — and then YouTube will hang ads on the content.


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