And if you think you're going to get away with this, Rob Glaser has a funny story for you

Given the gruesome fate of Real’s Harmony (see “Yeah, you’re Real alright … real annoying … ” and “Hey, I’ve got a great idea! Let’s do an online petition!“), you’d think companies that hope to make a business out of circumventing the FairPlay digital rights management scheme Apple uses on iTunes Music Store purchases would be few and none. Not so. Today brings word of Navio, a new start-up that has developed software that will allow content providers to offer iPod-compatible, copy-protected videos by this summer. “Navio has built a system that stores the rights associated with a piece of music, a game or a movie in the file itself,” reports Business 2.0. “When you buy a song or video from a Navio-powered web site, information about your purchase is stored in a ‘digital locker’ that tracks your rights. The key difference from iTunes: Navio doesn’t care where you get the content. And that opens up any number of web sites to the possibility of selling digital content. For music labels and movie studios, Navio provides an opportunity to reach consumers through a huge number of outlets, and experiment with selling and bundling content in a way that isn’t restricted by the rules of a particular service or online store.” A compelling proposition. But will Apple, which has hasn’t yet licensed FairPlay to anyone and has mercilessly beaten into submission any company that attempts an end run around it, allow Navio to make it? Doesn’t seem likely.


Share this Post